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2015 China Tire Brand Power Index

点击数:3318 2015-08-26 Hits: 3318

Not long ago, the 2015 China Brand Power Index (C-BPI) was announced on the automotive tire industry list. It can be seen from the list that although the influence of independent brands in China has increased, foreign brands still dominate.

In the ranking of China ’s automotive tire industry brand power index in 2015, Michelin is far ahead with a total score of 653.7 points; Bridgestone is second (450.0 points); Dunlop is third (332.0 points); Goodyear is fourth ( 323.9 points); Han Thai's fifth place (285.1 points); Pull back still maintaining the sixth place (255.9 points); Triangle rises to seventh place (206.4 points); Kumho eighth place (200.5 points); Horse brand first Ninth place (191.0 points); Pirelli tenth place (177.9 points). In 2014, Double Star ranked ninth (191.9 points); Zhengxin ranked tenth (183.8 points).

The 2015C-BPI automotive tire industry list of brands, 2015C-BPI automotive tire industry breakdown indicators, and the C-BPI automotive tire industry list of brand trends are shown in the following chart:

Tires

*
The conditions for the C-BPI brands to be listed in various industries are those with a "not-mentioned mention rate" greater than or equal to 7%.
*
The "rank change" in the figure refers to the change between the brand's ranking this year and the ranking of the previous year, where "+" represents up, "-" represents down, "-" represents unchanged, and "N / A" represents The brand was not on the list last year.
*
Source: Chnbrand 2015 China Brand Power Index (C-BPI).
*
When picking up the diagrams in this press release, it must be stated that Chnbrand is the publisher and the information comes from Chnbrand's 2015 China Brand Power Index (C-BPI) research. The use of the information or research results in this publication for advertising or Promotional use.
2015C-BPI automotive tire industry breakdown indicators
2015
Ranking
Rank change
Brand
Brand KPIs
Awareness
Loyalty
C-BPI
Awareness Power
Loyalty Power
First mention
(%)
Not prompted
(%)
Have tips
(%)
Brand
(%)
Purchase possibility
(%)
Preference
(%)
1st
-
Michelin
653.7
494.3
159.4
55.7
87.9
95.8
53.2
53.1
53.1
Article 2
-
Bridgestone
450.0
287.3
162.6
16.1
66.5
90.1
53.9
55.8
52.5
3rd Place
-
Dunlop
332.0
186.2
145.9
6.3
42.2
76.7
49.9
47.7
48.6
4th
-
Goodyear
323.9
174.1
149.9
5.0
37.0
79.9
50.8
49.6
49.6
5th
-
Hankook
285.1
141.0
144.1
6.5
25.3
64.6
47.5
47.6
49.1
6th
-
Pull back
255.9
112.7
143.3
2.4
18.8
65.3
49.3
46.6
47.8
7th
+4
Triangle
206.4
65.3
141.1
1.1
8.9
43.0
46.8
46.2
48.4
8th
-1
Kumho
200.5
75.6
124.9
1.5
10.0
49.7
39.5
40.2
45.7
9th
N / A
Horse
191.0
56.7
134.3
1.4
7.6
36.0
45.1
44.7
44.5
10th
-2
Pirelli
177.9
64.4
113.5
0.7
7.9
45.7
36.3
42.0
33.8
* The C-BPI listed brands in various industries refer to the brands with "not-mentioned mention rate" greater than or equal to 7%. The brands listed in the table are the brands in the current year.
* The "rank change" in the table refers to the change between the brand's ranking this year and the ranking of the previous year, where "+" represents an increase, "-" represents a decline, "-" represents unchanged, and "N / A" On behalf of the brand did not appear on the list last year.
C-BPI automotive tire industry list brand trends
Tires

China Brand Power Index (C-BPI) is China's first brand value evaluation system, which was included in the MIIT brand support policy system and supported by special funds from the MIIT. It is an independent and unbiased research based on feedback from Chinese consumers on products or services they have used or owned. It is a brand power index that determines consumer purchasing behavior and is the most trusted brand value evaluation by consumers and businesses system. As a continuous annual survey project, the C-BPI was first implemented in 2011 and the fifth session in 2015. Through the annual release of Brand Power research results based on awareness and loyalty in related industries, it helps consumers make informed consumption choices, helps companies establish brand management systems, and enhances brand power.

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